AI Insights · Timothy · April 2021
Europe's Top Fast Food Apps on iOS in Q1 2021: A Sensor Tower Analysis
A Sensor Tower report reveals the performance trends of the leading fast food and fast casual restaurant applications on iOS in Europe for the first quarter of 2021, focusing on app downloads and weekly active users.
The first quarter of 2021 has shown intriguing dynamics in the usage of fast food apps across Europe on the iOS platform. Sensor Tower's data provides us with a clear view of how these apps have been faring in terms of downloads and user engagement.
McDonald’s - Non-US saw a significant increase in downloads, starting at 68K in the last week of December 2020 and reaching a peak of 178K by the end of March 2021. The weekly active users followed a similar upward trend, from 1.06M to 1.29M within the same period.
For Вкусно — и точка, the downloads saw a dramatic rise in early February, hitting 286K, followed by a general decline to 52K by the end of March. Weekly active users peaked at 914K in the second week of March before settling at 912K by the quarter's end.
The McDonald’s U.K. app downloads fluctuated, with a notable spike to 77K in the second week of March. Weekly active users also saw an increase, from 350K at the start of the period to 434K by the end of March.
McDonald’s Germany experienced a more modest trend in downloads, starting at 41K and dipping to 31K towards the end of March. However, weekly active users showed more volatility, with a peak at 481K in late March, after starting the quarter at 308K.
Lastly, KFC: Food delivery. maintained a steady range of downloads, hovering around 29K to 32K throughout the quarter. The app's weekly active users started at 568K and saw a decline to 501K by the end of March.
For more detailed insights and analytics, Sensor Tower's platform offers an extensive range of data for app performance tracking and market analysis.
